Introduction

Paries Johnson is the owner of JPF Group Co. Inc., commercial and residential flooring and luxury home renovations company. Being in business for 10+ years, Paries has had her fair share of experiences in business with husband Jarrod Johnson. 

Having identified their points of friction for growth, Paries recognized that the central identity of where the brand was headed was one primary concern. In coaching with Devesh, the Johnsons explored some hard truths that were super beneficial for their business:

▪ Transparent and straightforward business coaching to identify problem areas quickly.

▪ Implementing solid change through effective plans and systems.

▪ Business coaching with the potential to prioritize discovery and planning for their specific case.

▪ A wholesome coaching process for business with benefits for marketing, finance, and industry aspects in addition to merely planning.

The Story of the Johnson’s Business

With 10 solid years in business, the only thing which was holding the Johnsons back was a completely new approach to meet their expected goals for profits. Paries shares -  “Few years back, we were struggling with coming up with where the company was going, branding, and how to grow it. We were very interested in a small mon-and-pop shop flooring company in Calgary that was about to sell. We decided to go online and look for a coach or services in finding someone who could do a business plan for us.”

The next step for JPF Group Co. Inc. was to make sustainable changes in their practices to achieve their bigger goals. While their flooring and renovations business was up and running, a new perspective was the need of the hour to take it to the next level. 

The Opportunity for pumping up the game in business

Even great professionals miss out on hitting their target numbers. This could be a result of eyeballing business operations or just not emerging out of their comfort zones. For the Johnsons business, it was a little bit of both - “Before Devesh, we felt we didn’t have a plan or an understanding of entrepreneurship cause we were just doing it off the cuff. Prior to this, we had tried business coaches such as the Versanis Group. 

And, we just found that nobody really took an interest in planning and where were our pain points personally and professionally. In our industry, we know that discovery and planning is the most important portion before we can move forward.”, she added. Going to the next level meant focussing on these aspects more than before, and effective business coaching would be an important tool for the same.

Why Paries Chose Devesh? 

The Johnsons felt an instant match in what they needed and what Devesh had to offer through his business coaching. With their prior encounter with business coaches, they felt the lack of a personalized understanding of their business and a custom plan suited for them. This issue could be easily rectified by working with Devesh. Thus, making Devesh’s coaching an easy choice to opt for.

Paries added - “We found Devesh through Google online and found that his website was very impressive on explaining how to do the business planning model. It felt like there was a coaching aspect of that and we could definitely rely on getting the proper information during business plan, that wasn’t just a business plan or missing the marketing aspect and vision on the industry itself.”

Devesh’s transparent and realistic approach for installing profitable changes for business

An initial point of appreciation was with Devesh’s ultra straightforward approach. Paries accepts that they needed some eye-openers, and Devesh was ready to hit them with hard facts - “I’m so thankful of his transparency and honesty. We had to hear that working 10-15 hours a week and still playing video games, and going golfing, and hang out with our friends was not going to push this company to the level that it needed to be. It was hard for Jarrod to hear that from you, and that changes the trajectory of our company in that moment.” 

“Devesh came back with us - learning, research and development of the flooring industry, and showing us what the potential of it was, what was happening with out competitors, and the potential of writing a business plan and execution.”, she also added. Thus, Devesh’s willingness to start from the ground level helped them explore possibilities for their business that they couldn’t have visualized without his coaching. 

The Results

The results of this level-headed approach were clear - “For us today, we work in front of our computers day and night to make sure we’re servicing our clients in a different level, We definitely have a different practice and lifestyle, from that moment on.”

Paries went on to make it pretty clear - “ I will never do life as a business owner without a coach or mentor or even a psychologist at this point. If someone is one the fence of growing their business becuase they are too worried about hiring someone that may not align with them, or it’s a financial objection - they shouldn’t be in business.”

Want to pick up your business to new heights? Now it the time!

To reach new heights in business, new approaches need to be followed. As Paries rightly claims, “The growth of being an entrepreneur is who is behind them, pushing them up that hill and supporting them. You have to understand that this is a longevity game. If you’re not going to invest in yourself and your business, it’s going to struggle.”

Want to explore the new heights for your business?