Introduction

Karen Martiz is the owner of Lash Blvd and creator of the “Act like a Pro” online training course. Her venture in the beauty industry was pretty good, to begin with. But, Karen herself realized the hours of work put and output with her business weren’t profitable in the long run.

To overcome working too much and systemizing too little, Devesh’s business coaching proved to be a step in the right direction. Prompt business coaching from Devesh was just the thing she needed to get her set up for success:

▪ Reduced working hours with effective delegation across the hierarchy of the company.

▪ Targeted investments and understanding where the money is going.

▪ An estimated of what business to expect in the coming months rather than a day-to-day strategy.

▪ Long-term profits and perspective on personal salary from business profits.

The Story of Lash Blvd.

Right off the bat, Karen realized that the time she was spending with her beauty business was not proportional to the ROI. She shares her business story - “When I started, I wass working 60 hours a week - It was long days. I was extremely tired, burned-out, and exhausted. Money was coming in but I had no idea where it was going.”

While she could make good profits and was also prospering professionally, something with the business aspect was amiss. She quickly realized that the current scenario could not be a long-term one for Lash Blvd and her other businesses. 

The Challenge of Long-working hours and diminished ROI

Karen talks of her business operations being a mess and total chaos with no set direction - “Before working with Devesh, I was running my business - a spa, and an online e-commerece store. Everything was basically in the air. I was juggling a business that I had no idea how to manage.”

As she says, “I didn’t know how to manage employees. I didn’t know my numbers or how much revenue was coming in. So, we were pretty much lost and run a business without a purpose. No goals - Nothing. It was just like for the day-to-day.” A big challenge for her business was a shift from merely working for hours on end to a working system that actually reaped benefits with the hours put in.

Why Karen Chose Devesh? 

Devesh’s coaching for Karen’s business was beneficial in two primary aspects. She needed her venture and operations to be organized, and she needed to start delegating work to generate more fruitful hours. 

She says - “It really helped me get organized, recognize what my numbers were, measuring KPIs, knowing where to go, where to look for what in my business. With that also came like up goals, that was extremely helpful, and how to delegate by creating systems for each and everyone of the positions in the company.” Thus, Devesh’s coaching and approach were a perfect fit for Lash Blvd right from the get-go.

Devesh’s coaching for delegating and reorganizing business operations 

Devesh tackled her overworking issue by the prompt suggestion of effective delegating of tasks at different layers within her business. He also gave valuable insights about her goals and numbers that were important to understand for any kind of growth. 

With effective systems and a complete reorganization of strategies, the business could finally be directed to success. Karen shares - “After working with Devesh, I was able to get more organized and get a lot of systems setup. I was able to understand my numbers for the business.”

The Results

Clear-cut outcomes were visible in both areas of obstacles for Karen’s business. Her working hours were reduced, and her efficiency as a business was greatly improved. She talks about her shift from 60-hour work weeks - “From there, I was really only working 10 hours a week in my business. It allowed me to do the things that I love doing, Being outdoors, looking in the state of Colorado. I’m going skiing during the week or riding my bike - The things that I really wanted to do as a business owner.”

Karen also added, “If you’re a person who is on the fence of joining one of Devesh’s programs and working with him, I just want to tell you that he knows what he’s doing.”

Work fewer hours but work smart to boost your business!

A general approach to business understanding and profitability can only take you so far. After a point, industry-specific expertise is needed to work smartly on your way to success. Karen appreciates this exact quality in Devesh’s coaching - “He is very knowledgable in the beauty industry. It was great to have somebody who had already had experience with that. Just the way he communicates and explains things, makes things super easy to understand. I highly recommend you to just go for it!”

Can’t wait to explore what the trajectory of success would be for a business in your industry?