Introduction

Craig Johnson is the owner of Wild Ass Seats, a venture to add comfort regardless of wherever you’re seated. Popular as “Wild Ass Craig” on Instagram, Facebook, Twitter, and other social media handles, Craig's business journey has been an interesting one!

With a primary focus on motorcycles and recreational vehicles, Craig’s business targeting has been niche and focused from the beginning. The challenges he faced were mainly related to a dipping business that could be on the verge of closing down if not rectified with full force. Devesh managed to help him achieve the same with the following:

▪ Understand the actual pain points rather than apparent “fires” in business.

▪ Balancing cost and speed for business profitability and keeping up with the workload.

▪ Accountability for systems set and plans laid out.

▪ High profits achieved in a short duration with consolidated and targeted solutions.

The Story of Craig’s Business Rundown 

Craig shares the story of his business which started as a hobby. Unfortunately, it was soon on the verge of turning back to just a hobby. He adds, “Before I started working with Devesh, everything was just a mess. I was constantly running and chasing the dollar. But, as I got closer things would seem to speed up and I was never able to catch up.”

He talks about a natural tendency for trying to solve trivial problems or putting out “fires” in the business. A lack of a wider perspective led him to waste time and resources in areas that were unprofitable at large.

The Opportunity to rediscover a new thread for Business Profitability

Wild Ass Craig, as a business, was in need of finding a new direction to be able to sustain itself. As he says, “When I first met Devesh it was like the last chance. Things have been pretty tough and then COVID hit. Everybody was struggling. Nobody really knew what to do and it was easy to be unfocused.”

To gain back this perspective of focus and rediscovery for his brand, Devesh’s robust business coaching was a step in the right direction. Exploring the right numbers to aim for, dedicated operational systems, and keeping track of all business aspects was crucial for Craig,

Why Craig Chose Devesh? 

He chose Devesh due to a clear match of a hands-on approach for coming directly to the issues at hand - “In working with Devesh, we kept me from having to go back to plan B or working for somebody else. Through my toughest times, working with Devesh, we went from returning to a hobby, to not only staying my full-time dream job, but now actually becoming profitable. And, we’ve done all this in six-seven months!”

While Craig’s business was dipping before working with Devesh, he could very quickly identify why Devesh would be an asset. Thus, the decision to get on board with Devesh was a quick and easy one for Craig.

Devesh’s expertise in identifying how to bring the business back on track

Craig repeatedly talks about Devesh’s expertise in pinpointing an issue and finding a solution for it - “Since working with Devesh, I’ve learned how to keep track of a lot things. Things that seem to be like real simple stuff and you always know that you need to do it anyways.”

“He kind of forced me and held me accountable to make sure I was keeping track of things. I learned once I started keeping track of numbers and tracking inventory, and keeping focused on my goals - things almost seemed to just fall into place.”, he also added. Thus, improved accountability, understanding, and implementation of decided strategies were some crucial aspects that helped Craig get back on track.

The Results

The result of a profitable business emerging from a drowning one is clearly visible with Craig's. He adds - “The biggest impact has been being able to actually see the progress. It’s real rewarding and it actually reminds me that I am doing the right things and I’m staying on track. I’m a lot more focused both in business and in my personal life.”

One of the major points of difference is in an added sense of awareness for where his business is headed and what he wants to do - “I know what I’m looking for now and I know what I’m striving for. One of the coolest things since working with Devesh is - we are on track to do double business in just our first year working together, which I think is huge!”

Give a dipping business the right push to double your numbers!

Like many other businesses, Craig’s has been one where the problem pain points are lying in plain sight. The idea of working with a coach like Devesh is to target them directly without wasting any time. As he says, “I’d highly recommend working with Devesh. My experience has been all fantastic - Super easy to work with. Devesh has a great way of bringing them (important aspects) back into the forefront. So we make sure not to forget about the things that could turn around and bite us!”

Wish to step out of your dip too?